![]() If a diner, for example, orders the filet mignon on one visit to your restaurant, you would send them a message about upcoming specials on that item or a coupon for a future visit.Įvent-based messaging is easier to visualize with website activity (such as abandoning a cart, adding an item to a wish list, or making a purchase), but you can apply the same concept to real-world activity to further promote customer loyalty. If you rely on email, text, or even mail marketing to promote customer loyalty, you can get more bang for your buck by communicating with event-based messages. With a little creativity, you can come up with a VIP program that is perfect for your business. Sling customer service how to#You don’t have to set up your VIP program exactly like this, but it gives you an idea of how to get started. With enough purchases, they can advance to the Silver level where they can earn discount coupons up to 40% off regular price.įurther activity will see them graduate to the Gold level where they can earn discount coupons up to 50% off regular price. As a member of the Bronze tier, customers can earn discount coupons up to 20% off regular price. Most VIP programs are divided into tiers with larger and larger rewards offered the further up the tiers a customer progresses.įor example, let’s say you set up a VIP program that consists of Bronze, Silver, and Gold levels. If you want to take your customer loyalty to the next level, try implementing a VIP (or Very Important Person) program. Whether you introduce a points system, a rewards card, or some other type of customer loyalty plan, your clientele will be more motivated to spend money in your business than they would be without it. They can then apply the accumulated points to get discounts on future purchases or as a currency of sorts to buy “freebies” and company items (think frequent-flyer miles). With this type of loyalty program, repeat customers earn points every time they make a purchase. The most popular - and often simplest to manage - is a point system. Whether you’re dealing with first-time customers or those who’ve been with your brand for years, a loyalty program goes a long way towards building repeat business. With that information, then, you can send them messages, coupons, and general communications promoting their preferences and inviting them to try others. Doing so is a fundamental step in creating a very personal type of customer loyalty.Ī personalized approach makes every customer feel like a valued member of the family - and not just repeat customers, but new customers as well.ĭividing your customers into categories gives you the power to focus your message to generate repeat business and build customer loyalty in the process.įor example, in a restaurant, you might divide your customers by what they regularly eat (e.g., chicken, beef, pork, or fish), whether or not they order dessert, if they drink from the bar, or any other data point you wish to target. We touched on identifying your business’s specific segments in the previous section. Once you’ve divided your customers into categories, you can examine the characteristics of these segments to improve the service you provide and train your employees to provide the best customer care possible. But when you prioritize customer care for all your clientele - new and longtime customers alike - you create the right conditions for customer loyalty to flourish.Ī big first step in perfecting your customer service is identifying your business’s specific segments (more on this in the next section). How To Improve Customer Loyalty 1) Prioritize Customer ServiceĬustomer service is already a key component of a successful business. Granted, you still need to work on acquiring new customers, but increasing your business’s retention rates can pay dividends far into the future.
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